Ridho Putradi S'Gara, AI Search & SEO Consultant for SEA
I help startups and SMEs across Southeast Asia get found in ChatGPT, Perplexity, Gemini, Google AI Overviews, and classic Google Search. Most teams still run AI visibility and SEO as two separate projects. I treat them as one practice, so the same content and structure that earns citations from answer engines also earns rankings on Google.
Trusted with work for
Your customers stopped only googling. They started asking.
ChatGPT, Perplexity, Gemini, and Google's AI Overviews already answer most early-stage research questions before a user ever clicks. If you're not visible in those answers, you're invisible to a growing share of demand, even if your Google rankings are fine.
Pick the engagement that matches your stage.
Whether you need direction, want to upskill your team, or want it done for you, the same modern search practice applies, just differently.
Consultancy
For: You want direction and senior guidance.
A clear AI search and SEO strategy, audits, and ongoing senior advisory, so your team executes against a roadmap, not a wishlist.
Read moreTraining
For: You want your team to build the skill.
Workshops, cohorts, and coaching that leave your in-house team able to run modern AI search and SEO with confidence.
Read moreIn-house Agency
For: You want it done, or want help building the team.
Embedded execution from an experienced search team, or a structured build to recruit and train your own. You pick the mode.
Read moreStartups and SMEs who want senior search work, not a big-agency retainer.
The enterprise logos above are work history, not a hint about price.
If you're a founder
You wear too many hats and need a senior outside brain to set direction. You converted on a no-pitch call once you saw this could move a real number.
If you lead marketing at an SME
You have budget and a team. You want a credible expert to point the team at the right work and upskill them along the way.
If you're past Series A
You want an embedded search function, either run by an experienced team or built and trained as your own.
Proof for the path you care about.
Tagged by offering, so you can see what consultancy, training, or in-house engagements actually look like in practice.
+450%
AI search audience (4mo)Growing AI search audience 450% for a global hospitality brand
Global serviced-residence hospitality brand
Read on search.agency3.7×
AI Overview keywords (12mo)Owning AI search in Indonesia's maternal nutrition category
Leading maternal nutrition brand
Read on search.agency48M
Monthly search impressionsWhen ranking #1 stops being enough in AI search
Leading prenatal nutrition brand
Read on search.agency"A rare SEO leader — a technologist with a strong business mind, always a step ahead."
A simple four-step process. No dashboards no one reads.
Discovery
Diagnose where you stand today across AI answer engines and classic search. Identify the gap that's costing you the most.
Roadmap
A prioritized AI search and SEO plan with the topics, technical fixes, and entity signals that matter for your market.
Execution or Enablement
We run it with you, embed in your team, or train your team to run it. Whichever route fits your stage.
Sustainable growth
Measure, refine, and compound, both for traditional rankings and for citations inside AI answer engines.
15 years in search. Now focused on the AI shift.
Ridho has spent 15 years inside search and performance, running campaigns for Unilever, Danone, Kalbe, Ascott, DOKU and others, and founded the search agency behind several of those programmes.
Today the work is focused: helping smaller teams be found in AI answer engines and classic search, without the overhead of a large agency. The conviction is simple. AI visibility and SEO are now one practice, and most companies are sleeping on the shift.
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